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Press Release - Pink with a Purpose

Nicole Abbott

Posted on October 25 2019

Press Release - Pink with a Purpose

It started with a tube of pink lipstick, past its best-by date. Professional makeup artist Nicole Abbott was partial to a particular shade of pink. When the company that produced the line discontinued it, she went online and tracked down the last tubes. But lipstick has a shelf life. That’s when it struck her. “Makeup is my passion,” Nicole says. “For years, I’d been dreaming of starting my own cosmetics company. I figured, it’s time now.” So she collaborated with a local manufacturer, and Hey Babe Cosmetics was born.

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